The Power of Promo: Why People Love Freebies
Oct 18
Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something f...
Continue Reading8 Graphic Design Mistakes to Avoid
Aug 21
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the sa...
Continue ReadingYour Guide to Promotional Shirts
Aug 14
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...
Continue ReadingYour Graphic & Web Design Cheat Sheet
Jul 16
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top graphic...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
May 18
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...
Continue ReadingHow Promo Products Can Make a Lasting Impression
May 11
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Mar 21
We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Feb 21
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...
Continue ReadingHow to Put Together an Onboarding Kit
Jan 24
Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t just ...
Continue ReadingBusiness Travel: How COVID-19 Changes Everything
Jan 09
“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the number ...
Continue Reading6 Books That Every Business Owner Should Read
Dec 19, 2020
As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it&rs...
Continue ReadingWhy You Should Be Having More Fun at Work
Oct 06, 2020
In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...
Continue ReadingGraphic Design Terms Everyone Should Know
Sep 29, 2020
It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...
Continue ReadingImprint Everything: A Guide to Printing Methods
May 29, 2020
Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...
Continue ReadingCorporate Social Responsibility and the Beauty of Giving Back
May 22, 2020
Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it? But it doesn&...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Mar 18, 2020
As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...
Continue Reading5 Healthy Tips for Business Trips
Jan 28, 2020
So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Dec 23, 2019
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...
Continue ReadingCustomer Experience + Branding: The Relationship Goals of Marketing
Oct 05, 2019
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...
Continue Reading3 Things Every Busy Professional Needs
Sep 27, 2019
If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...
Continue Reading4 Steps to #Winning Social Media
Jan 20, 2019
Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...
Continue Reading4 Ways to Improve Communication
Dec 22, 2018
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...
Continue ReadingHow to Manage the Workload of a Leader
Oct 05, 2018
We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...
Continue ReadingGraphic Design Terms Everyone Should Know
Sep 14, 2018
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...
Continue ReadingBranding 101: Let’s Talk Logos
Jun 20, 2018
A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...
Continue ReadingHow to Protect Your Business From Hackers
Jun 13, 2018
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...
Continue Reading5 Ways to Boost Employee Morale
May 29, 2018
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...
Continue ReadingWhy You Need Promotional Products
May 22, 2018
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...
Continue ReadingAdvice for Getting the Most Out of a Business Trip
May 01, 2018
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...
Continue ReadingHow to Work Smarter, Not Harder
Jun 19, 2019
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...
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